New programming a hit, permanent KPFA manager expected to be appointed soon

With this spring’s new majority on the Pacifica National Board and Reese’s ouster last month, the network is moving forward once again.

uprisingAfter special broadcasts of Sonali Kolhatkar‘s Uprising Radio pushed KPFA’s spring fund drive far above its goal, the station’s interim general manager Richard Pirodsky added the program to KPFA’s morning lineup at 8am, following the very popular UpFront with Brian Edwards-Tiekert at 7am. Along with Amy Goodman’s Democracy Now! at 9am, and Mitch Jeserich’s Letters & Politics at 10am, the drive time programming has been overwhelmingly popular with listeners, and is important in giving the station a sound financial footing, at a time when it one of the few of the five Pacifica-owned stations not in the red. The Morning Mix hosts are now broadcasting in the afternoon.

If you haven’t yet, please drop KPFA’s manager, Richard Pirodsky, a thank you note at richard@kpfa.org, and cc us at votesavekpfa@gmail.com.

Word is that the new interim executive director appointed by the national board, Bernard Duncan, is on the verge of announcing a new permanent KPFA general manager for KPFA from among three finalists.

Staff and community members who were introduced to these finalists during a “meet and greet” session in May have described each of them as “excellent,” “outstanding” and “promising.” This exciting development is long overdue. The Local Station Board chose the finalists and submitted their names back in November 2013 to Pacifica’s then-interim executive director, who failed to fulfill her obligation hire one.

“After an era period of transient managers and interference by Pacifica administrators with their own agendas,” said Local Station Board secretary Craig Alderson, “we’re now looking forward to a permanent general manager, vetted by local representatives, who will actually be able to address the KPFA’s critical issues instead of just treading water. We’ve been waiting for this for a long time.”

KPFA’s Fall Fund Drive ends early, short

Music programmer David Gans and Luis Medina, KPFA's music director.
Music programmer David Gans and Luis Medina, KPFA's music director.

In an encouraging sign that KPFA’s management is serious about trying to rein in the length of fund drives, KPFA’s Fall Fund Drive ended last Friday, after 19 days of fundraising — five days shorter than the previous year’s. It also ended short of its goal by roughly $140,000.

KPFA is trying to make up some of the difference through online pledges — so we encourage you to contribute at kpfa.org.

Some context: KPFA was forced to lengthen its fund drives dramatically over the past two years to compensate for the drop in pledging after now-ousted Pacifica executive director Arlene Engelhardt axed KPFA’s Morning Show.

One of the greatest challenges facing KPFA is to find a way to shorten its fund drives before it’s trapped in a downward spiral of diminishing returns and dropping listenership from too much airtime devoted to asking for support.

KPFA’s interim manager took a step in the right direction when he returned former Morning Show co-host Brian Edwards-Tiekert to morning drive time, with the introduction of UpFront weekdays at 7 AM. On its first day, the program delivered KPFA’s top fundraising totals — and has ever since. The money raised during UpFront in KPFA’s Summer Fund Drive helped make that drive the first in years to both end on schedule and beat its goal.

New approach to fund drives?

In the current drive, UpFront‘s fundraising has continued to grow, but the station overall was flagging. Fall fundraisers have historically been hard for KPFA in Presidential election years, as the elections tend to siphon off donations, time and attention. Facing daily totals that would have required the station to extend the drive  to four weeks or more to make goal, management decided to end it and make a strong appeal to listeners to support that effort.

It paid off: in the three days after KPFA announced it would end its fund drive early, the station raised more money than in the previous eight days. And while KPFA may need to add a few days of fundraising in December to make up the difference, it will be far fewer days than KPFA would have had to extend its Fall fund drive to actually make its goal.

Now, KPFA is back to producing strong, uninterrupted programming — the kind of work that is especially important in the run-up to a major election. We think it’s a step in the right direction, and SaveKPFA is strongly encouraging KPFA listeners to show their support by pledging online at kpfa.org/support.

There is a second reason it’s important to support KPFA right now: the station’s new fiscal year has begun, Pacifica treasurer Tracy Rosenberg has extended her grip on office by tying up the recall vote count in court, and we fully expect her to use the fund drive shortfall as an pretext to push for retaliatory cuts at KPFA in the weeks to come.

Surprising developments at the PNB meeting in Berkeley

PNB meeting audienceKPFA listeners and staff filled the July 20-23 meeting of the Pacifica National Board (PNB) in Berkeley past capacity, spilling into the hallway during public portions of the meeting. Listeners came from all over the broadcast area — Santa Rosa, Petaluma, San Jose, Oakland, and even Fresno and Los Angeles.

Dozens spoke up eloquently during public comment, opposing more cuts at KPFA, criticizing Pacifica’s current leadership, and challenging Pacifica Treasurer Tracy Rosenberg on her unproven budget claims.

“We need quality programming in order to keep listeners and subscribers,” long-time listener Ellen Jennings told the board. “I don’t believe KPFA can survive without quality programming such as UpFront, Letters & Politics, Against the Grain and the KPFA News team.”

6-10AM weekday fundraising averagesKPFA staff passed out this flyer explaining how further cuts to KPFA would hurt the entire network. One of several unpaid programmers who spoke, Glenn Reeder, said that austerity measures like the layoffs Pacifica was proposing “don’t improve institutions in the red — investing in people does.” Many of those present had already read the recent independent audits of Pacifica, showing a healthy KPFA, but massive financial problems in the mismanaged Pacifica National Office and at WBAI, the network’s New York station.

Listener Kate Gowen said that the conflict around the station had “laid bare two very different visions of what KPFA should be, and how the role of the National Board is to be defined.” Programmer Sasha Lilley told the board it would not solve Pacifica’s financial woes by cutting paid staff, because that would result in a loss of income and listenership, as happened the last time.

For many on the national board, it was the first time they’d seen KPFA’s listeners or staff face-to-face. And what a difference it made! Here are some major developments from the weekend’s meeting.

Victory: layoffs less likely at KPFA

Pacifica management had been trying to impose $1 million of cuts on its stations, and had been pressuring KPFA to reduce staffing by $300,000 – which could cost the station 7 to 8 positions, enough to take several programs off the air. Sasha Lilley at PNBPacifica management was insisting on the cuts even though KPFA is on track to have a six-figure budget surplus this year.

On the first day of its four-day meeting, the PNB took up a resolution by KPFA staff rep Laura Prives that called on Pacifica’s executives to disclose how much they wanted each station manager to cut, and to explain the rationale for demanding those cuts. Incredibly, Tracy Rosenberg and her board allies voted against this straightforward, sensible resolution, and as a 10 to 10 tie, it failed. The next morning, a lengthy resolution from Rosenberg that gave a free hand to Pacifica to cut wherever it wanted, also failed by a 10 to 10 vote

But then, things changed. During public discussions, it became clear that Pacifica’s executives — Arlene Engelhardt, the executive director, and LaVarn Williams, the CFO — couldn’t explain why they decided the stations should take $1 million in cuts. They had done no analysis on how layoffs might hurt fundraising efforts, and couldn’t articulate any plan for financial recovery. Public testimony from KPFA’s listeners and staff against further cuts was compelling and seemed to sway some board members.

On Monday, the PNB overwhelmingly passed a resolution by KPFA representative Dan Siegel calling on station managers to assess their individual financial situations, and submit financial plans for timely payments of all their bills. This is an important step forward for local control.

Siegel says the resolution commits Pacifica to a budget process that relies on “station management to monitor and control their budgets. This is just the first step. Somehow the National Office allowed $2 million in unpaid bills, including about $1.5 million to Democracy Now!, to accumulate,” said Siegel. “We have to figure out a way to pay off these bills without undermining the functioning of our stations. The third priority is to finally deal with WBAI’s $800,000 in annual rent, which has weighed down the entire network for years. I am pushing for a quick solution that involves moving to a cheaper location in New Jersey, Queens or Brooklyn, and use of a different broadcast tower,” Siegel added.

So long, Arlene Engelhardt?

Mitch Jeserich at PNBSaveKPFA readers will remember Arlene Engelhardt: she’s the heavy-handed Pacifica manager who killed the Morning Show — at the time, KPFA’s most popular program and the station’s biggest fundraiser — and then refused pledges of over $60,000 from KPFA listeners who wanted to help. LaVarn Williams is the network’s CFO.

After a long, closed-door session, PNB chair Summer Reese read this statement: “At its meeting on July 22, the Pacifica National Board decided to open searches for the positions of Foundation Executive Director and Chief Financial Officer. The contractual terms of the incumbents, Executive Director Arlene Engelhardt and Chief Financial Officer LaVarn Williams, conclude on November 30, 2012. The Board invited Ms. Engelhardt and Ms. Williams to apply for new terms in their positions.”

margy with crowdKPFA’s local board chair Margy Wilkinson commented after the meeting: “We’ll need to talk about what this means, but I’d like to think that a majority of the PNB recognize that Pacifica is in terrible shape and these two executives cannot provide the leadership to begin to solve the problem. We’ll have to keep talking but I’m feeling better about Pacifica than I have in a long time.”

This good news is due to the hard work, persistence and support of the thousands of you who have signed petitions, sent emails, joined protests, and attended meetings. Thank you!

Support KPFA’s fund drive

kpfa logoRight now, the most important thing you can do to fight cuts to the programs you care about is to donate to KPFA’s Summer Mini-Fund Drive currently underway so the station stays in the black.

PLEASE NOTE: this fund drive is the last chance you have to become a KPFA member or renew your membership in time to vote in the upcoming general elections. SaveKPFA will be fielding a set of candidates, and we’ll need your vote. But you can’t vote if you haven’t donated, so please pledge at least $25 now!