Listeners love KPFA’s new UpFront program at 7AM

The new UpFront program from 7-8 AM hosted by KPFA’s Brian Edwards-Tiekert and KPFK’s Sonali Kolhatkar brought in the highest number of pledges per hour during KPFA’s spring fund drive, raising nearly $40,000 in just 7 days — an astonishingly good response to a new show rushed onto the air with virtually no advance publicity.

That helped KPFA’s drive finish up with nearly $690,000,  about 7% short of its $740,000 goal. You can see a breakdown of pledges by program here. UpFront‘s presence in the AM drive time also clearly pushed other slots to higher fund totals.

UpFront is an initiative of the KPFA News Department, which was given the green light by interim general manager Andrew Phillips, who admitted the decision was a “180- degree turn” for him and that “politics” had prevented him from acting sooner. Phillips told KPFA’s board on June 2 he’d received overwhelmingly positive comments about UpFront. He said the Morning Show was disbanded by Pacifica’s executive director Arlene Engelhardt in “a very abrupt, unconsultative manner,” as a result of which he heard “tremendous pain, anger, frustration, anguish from this community.” | LISTEN to Phillips (1-min audio) [longer discussion below, in the LSB meeting, part 1]

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