KPFA’s new program director: Laura Prives

Laura Prives
Laura Prives

After a year-long search for a program director initiated by KPFA’s elected Local Station Board, KPFA general manager Quincy McCoy has announced he’s promoting long-time KPFA producer Laura Prives to the position

Prives began volunteering in KPFA’s News Department in 2003, on the day the US began bombing Iraq. Later, she moved to the Morning Show, where she worked her way up to executive producer. She helped launch two of KPFA’s most successful new programs: Letters and Politics with Mitch Jeserich, and UpFront with Brian Edwards-Tiekert. Currently, she’s working as a producer on both of those programs and Hard Knock Radio. Previously, she had worked as a DJ at KALX, and a researcher at the Federal Reserve.

“Laura has been one of KPFA’s unsung heroes for years,” said local board treasurer, Barbara Whipperman, a member of SaveKPFA. “Everyone she has worked with knows her incredible work ethic, sharp ear for good radio, and cool head under pressure — which is exactly what KPFA needs right now.”

According to an all-staff memo, Prives will assume her new duties on November 2. KPFA has been without a permanent program director for nearly 15 years.

“When we won elections for KPFA’s Local Station Board, we hoped to help bring competent, stable leadership to the station,” said Whipperman.  KPFA completed the long-delayed hire of a general manager in June, when it hired Quincy McCoy.

Meanwhile, KPFA’s FALL FUND DRIVE is underway, raising desperately needed funds. This drive has an additional goal of “refreshing” KPFA by raising money to overhaul KPFA’s website and make it a better tool for distributing programs and raising money off-air.  Please show your support now by pledging at www.kpfa.org.

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