KPFA listeners vote with dollars

Amount KPFA raised during its Winter 2010 Fund Drive: $805,475
Length of that fund drive: 17.5 days
Amount KPFA raised during its Winter 2011 Fund Drive: $759,000*
Length of that fund drive: 19 days
For Winter 2011, increase in amount pledged during Letters and Politics: +$29,377
Increase in amount pledged during the annual Grateful Dead Marathon: +$31,517
Increase in amount pledged during the Evening News, making it the top station fundraiser: +$42,643
Amount pledged during the Evening News in the four days following the announcement of anchor John Hamilton’s impending layoff: $48,719
Cost of John Hamilton’s salary and benefits, per year (approximately): $31,000
Decline in amount pledged during KPFA’s morning drive time (6 AM-10 AM): -$139,074
Savings from eliminating two Morning Show co-host positions, per year (approximately): $80,000
Amount pledged (still not accepted by Pacifica) in SaveKPFA’s restore the Morning Show campaign: $63,000

Larger version of chart | PDF version of this page | Trust us, we’re management!

*You can also donate to KPFA any time at www.kpfa.org. Outside of fund drives, 100% goes to KPFA, none to Pacifica. For other ideas, see Matthew Lasar’s suggestions.

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